Hospital Marketing Dashboards
The Hospital Marketing department groups together the marketing- and patient-growth analytics in MetahOS. Open it from the AI Dashboard landing page (the Hospital Marketing card) or directly at /aidashboard/hospital-marketing.
The Hospital Marketing landing page lists eight dashboards. Each one opens its own analytics view with a date-range filter and the currency switcher described in the AI Dashboards Overview.
At a glance​
fa-hospital-o | Hospital Marketing landing | Here is what happens at this step.
fa-line-chart | Patient Acquisition | This is the person we are helping.
fa-heartbeat | Brand Sentiment & NPS | Here is what happens at this step.
fa-money | Campaign Performance & ROI | We set up a health camp for everyone.
fa-refresh | Patient Retention | This is the person we are helping.
fa-users | Health Camp Impact | We set up a health camp for everyone.
fa-search | Digital Footprint & SEO | Here is what happens at this step.
fa-share-alt | Doctor Referral Network | Here is what happens at this step.
fa-tags | Package & Bundle Performance | Here is what happens at this step.
fa-calendar | Date range + fa:fa-money currency + fa:fa-shield authority scope | Here is what happens at this step.
Dashboards in this department​
| Dashboard | What it covers |
|---|---|
| Patient Acquisition & Channel Attribution | New patients, leads, scheduled vs. completed consultations, lead sources, lead-status funnel, top departments and acquisition-channel attribution. Powered by live data. |
| Brand Sentiment & NPS | Grievances, PRM feedback (complaints / queries / suggestions), feedback links sent, resolution rates and sentiment trends. Powered by live data. |
| Campaign Performance & ROI Report | Appointments and revenue this month, channel mix, a 12-month report table and a leads → appointments → completed conversion funnel. |
| Patient Retention & Re-engagement | Returning vs. lapsed patients, re-engagement trends and specialty breakdowns. |
| Health Camp & Community Outreach Impact Report | Screenings, issues raised and outreach impact sourced from the Camps module. |
| Digital Footprint & SEO Performance | Online presence and search-performance indicators. |
| Doctor Referral Network Analysis | Inbound/outbound referral volumes, top referrers and referral trends by specialty. |
| Package & Service Bundle Performance | Health-package and service-bundle sales, utilisation and revenue. |
The two dashboards built on live MetahOS data — Patient Acquisition and Brand Sentiment & NPS — are documented in detail on the following pages:
Common controls​
Date range​
Most Hospital Marketing dashboards include a date-range filter. When no range is selected the dashboards default to the last 12 months for trend charts and the current month for summary cards.
Currency​
Use the header currency switcher to toggle every monetary value between INR (₹) and USD ($).
Authority scope​
Where a dashboard is authority-aware, the figures are automatically scoped to the assigning authority (site / facility) you have access to. Users with all-authority access see organisation-wide numbers.