Marketing & Engagement Overview
The Marketing module is the home for outbound and patient-facing content: SEO, the information centre, marketing camps and activities, feedback and grievance forms, and a Configurables screen that controls how the patient app, doctor app and queue TV screens look and behave.
At a glance​
fa-bullhorn | Marketing module | Here is what happens at this step.
fa-search | SEO | Here is what happens at this step.
fa-file-text-o | Info Center | Here is what happens at this step.
fa-users | Marketing camps | We set up a health camp for everyone.
fa-star | Feedback forms | Here is what happens at this step.
fa-flag | Grievances | Here is what happens at this step.
fa-mobile | Patient app | This is the person we are helping.
fa-user-md | Doctor app | Here is what happens at this step.
fa-tv | Queue TV | Here is what happens at this step.
What lives under Marketing​
From the Marketing sidebar you can reach:
- SEO — search engine settings.
- Info Center — information centre content.
- Feedback Forms — the templates used to collect patient feedback.
- Marketing Camp and Marketing Activities — outreach campaigns and the activities within them.
- Marketing Camp Form — the form used to capture camp data.
- Grievances Management, Grievance Reports and Grievance Forms — patient grievance handling.
- Configurables — the app and screen configuration hub.
Configurables​
The Configurables screen is the single place to tune the experience of:
- The Patient App — branding, contact details, legal text, home screen carousel and supporting imagery. See Patient App Configuration.
- The Doctor App — onboarding slides, disclaimers and which home modules are visible. See Doctor App Configuration.
- The Queue TV (QTV) screens — advertisements, display mode and timing.
Where to go next​
- Patient App Configuration — carousel and app configurables.
- Doctor App Configuration — home module visibility and onboarding.
- Feedback & Engagement — feedback forms, the bill feedback link and lead engagement flows.